Healing is an internal process that takes place when the mind, body and spirit align themselves one with the other. Our true focus over the last 27 plus years has been ultimately on the mind and the body, and with Marge's help we are now adding the spirit. People often ask me where I received the vision to develop Muscle Release Therapy, MRTh® and my response has always been that I was inspired many times over to truly understand the workings of the human body in movement. I have been blessed with this knowledge, although you won't find much of it in text books my 27 years of development and practice has shown that it has worked for many.
I have also been blessed with a handful of people who have learned and are now practicing the theory and application. We are presently finishing up a class for certification and are setting up continuing education webinars that will enhance their practice. Within the next few weeks we will have the Fall schedule for the next certification class. Because we have many from out of state that take the class there will be a restructuring of how we do it. The majority of weekends will be performed through online training with an intensive hands on weekend inserted periodically to practice and ensure proper understanding. Please call 216-364-0152 or email Kathy@chagrinvalleywellness.com for more information if you are interested.
Now on to my little rant, recently I have seen on Facebook many therapists complaining that Massage Envy does not pay their therapists' appropriately. I neither agree or disagree with this as I am not sure what they do and do not receive. I do know from talking to a few therapists that they feel it is unfair and my answer to them is they need to change their circumstances. One item that cannot be argued though is they are receiving the compensation that they agreed to. This brings me now to the rant, we have so many of you who use these discount advertisements such as Groupon, Amazon, etc. and they steeply discount their services. The sales pitch is that they will have all of these new clients that come in and be able to build a practice over night. What has happened in this is that daily you will see a new Massage offer and the customers have become shoppers of deals. They shop and buy these coupons for ridiculously low prices and use them when they see fit. The retention rate is terrible and in reality the practitioner is making less than if they were working at Massage Envy.
At CVWC we have a club that our clients are able to join that is comparable to Massage Envy. These are also clients that use our other services as well and as a courtesy to them we offer this form of General Massage for their convenience. The retention rate is much higher as the client is already familiar with our services. It has also introduced many others to our office and the services we do offer.
There are many offers of continuing education with either Laura Allen, Megan Holub and others that will be able to give you classes on practice building and I assure you, giving away your talent is not one of them.
Back to the new classes being offered, we will be presenting Anatomy of Movement courses where the practitioner will learn more of the functional movement components to the body. This takes away many of the mysteries of both chronic and acute pain symptoms and allows the practitioner a much more educated assessment avenue in their treatment protocol. We will also be offering two forms of Anatomy and Physiology classes, one for the lay person where general information about the components and how they work will be taught. The other class will be an advanced class for people that already have a background in A & P and want to learn more. We will also offer some online Pilates instruction so that our clients who go to distant places for the winter and/or summer can learn more and make sure that they are doing it correctly. Remember, we can watch you live! There will also be some free informational classes that I will do in conjunction with Josh Trentine, PT, the owner of Overload Fitness and developer of Renex equipment. Please watch for these announcements and look in your mailbox for the invitation.
Till next time, remember....there is always
a REASON to HOPE!